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How Creative Design Was Presented in 2017

It is a fact that today’s world is a digital one and the website of a company has to be well created to be able to go in this new trend. A website is considered the welcome mat of a company and a means to introduce what the company has to offer to the world. More so than having a user friendly website, since this is very important for this strategy, but also it should be designed in such a way that it can attract viewers. The main goal of a website today is practically to lure viewers to go over the site and become potential customers, and this can be attainable with a website that has a seeming graphics, has a service with speed, and usability, which will give an impression as a website with professionalism and competence. A website with lifeless list menus and static word dense descriptions are not anymore in style, but on the other hand, have a website that is designed with creativity which will entice viewers thus increasing the traffic of your site and help attain a positive bottom figure of the company.

Having a creative web design is thus more of a necessity today so that it can capture the brand’s personality, and to do this web design and planning in a creative way, tech specialists who know what they are doing are suited to do the job, like those IT services professionals. In today’s digital world, tech designers are thus considered as the artists of our modern times.

The buzz word in today’s modernism is minimalism which in marketing strategy plays a role. When it comes to having a minimal website design today, there is an application of colour extraction and headlines that are bold with the use of universal icons.

It is the end goal of a minimalist site to give a clear visual communication with viewers and potential customers. The concept of image is what would immediately come into our minds when we say the word design. Today, static presentation is not only the game but being coupled with moving images or video that made 2017 a more exciting year of web design.

There is also now an activity of long scrolling that follows the dynamics of video that more and more are being followed in many websites. Navigation is being reinvented by designers so as to make users engage in the site with more accessible information. In order to give an increase in parallax, a 3D effect is being added to the design.

Among the big and bold graphics and photography, illustration is rising in its popularity, erasing the idea that subtlety of expression has disappeared in the area of artistry but instead has grown in popularity. This is because of the fact that illustration is a visual language that can speak and present itself firmly without being vulgar, a quality that many companies would prefer.

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